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Use Persuasion to Increase Your Influence

September 21, 2008 by Arun Pal Singh · Leave a Comment 

Persuasion is method of social influence.

Wikpedia defines persuation as guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on “appeals” rather than strength.

Principles of persuasion

These principles have been defined by Robert Cialdini

Reciprocation

It is in human nature to return a favor. Have you ever noticed how common it is for companies to provide free samples. You can increase your influence by providing help to people without asking them anything in return

Commitment

CPeople once commit are verylikely to honour it. Getting commitment is an important principle.relationship may it be personal or social.

Provide Proof

People like to see proofs. If you could provide them, it adds to your advantage.
Authority

People will tend to obey authority figures. So if you want to persuade, creating an authority is a must.

Liking

People are easily persuaded by other people whom they like. So it is good to have a pleasing personality

Scarcity - Perceived scarcity will generate demand. If you could create a picture of scarcity, you create an urgency and people are more likely to complete the action

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